As one might expect, automakers came out in droves for Thursday night’s re staging of Super Bowl 50, as car manufacturers accounted for more than a quarter of NBC’s overall sales tally. Newly minted official NFL truck sponsor Ford ponied up for a pair of 30 second spots for its F 150 pickups football fans, prepare yourselves for yet another season of Denis Leary yelling at you about aluminum alloy bodies and government five star ratings although legacy auto sponsor Hyundai sat out the opener. Hyundai corporate sibling (and sponsor of NBC’s “Sunday Night Kickoff” pre game segment) Kia splurged on three :30s in support of its 2017 Sorento, while Mercedes Benz, Jeep, Chevrolet, Toyota, Volkswagen and BMW also invested in their own in game spots.
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