Hiring a Bar Mitzvah DJ: How To Separate The Showman From The Salesman
If you don’t book through an agency, weren’t referred, haven’t previously seen his act or met at a Simcha Showcase, your initial interaction with a prospective DJ is the telephone.
That’s good for you! You’re on your home turf. He’s not physically in your living room giving you a face-to-face pitch, which either openly will, or subtly could, be intimidating. You’re under no obligation or pressure to then and there “sign on the dotted line.” Have pre-written questions by the phone and jot down his answers, since you may be interviewing several DJs.
A click more details DJ is a showman and a salesman. He must convince you that (1) his service is better than the competition’s and (2) you’ve made a wise choice by calling him.
(1) I never discuss my competition directly unless I know my response will be a positive one. If anyone in sales disparages another by either personal or business name, that says a lot about him, too. (And, it’s slander.)
(2) If a prospective client mentions something like “You’ve got a great reputation. Give us more info,” “We heard wonderful things about you from a friend,” or “I grew up listening t