The nation’s largest beer brand will distribute the so called Bud Light Touchdown Glass to fans at the NFL season opener between the New England Patriots and Kansas City Chiefs at Gillette Stadium. The bases of the glasses are designed to light up blue after every Patriots scoring play, as well as when the team unveils its Super Bowl LI banner. The lights are controlled using in stadium radio frequency technology. They can be connected to a special mobile app that causes the glasses to illuminate whenever the team scores a touchdown. But only six teams are featured beyond the Pats: the 49ers, Broncos, Colts, Giants, Jets and Raiders. (There’s also one generic NFL themed glass.) “We wanted to test it with a few team partners to understand consumer experience and fan demand. Our hope is we can expand the program going forward for future seasons and incorporate with all our team partners,” Anna Rogers, director of NFL marketing for Bud Light, said in a statement to Ad Age.
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