Ad buyers who placed clients in CBS’s broadcast of Super Bowl 50, on Feb. 7 from Levi’s Stadium in Santa Clara, Calif., say units fetched between $4.6 million and a little more than $5 million. Over the past five seasons, the approximate asking price for a 30 second Super Bowl ad has increased by an average of 11.1% each year. The Super Bowl itself has drawn $5.9 billion in inflation adjusted ad spending since 1967.
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The NFL’s regular season opens next week, and television network executives and broadcast crews all face the same quandary: When the national anthem plays, some players on the sidelines likely will kneel or perhaps raise nfl jersey styles fists in the air, and networks must decide whether to include these protests as part of their game broadcasts.